This is the Privacy Policy for Forshaw Capital Group Ltd T/A Amitrice UK


This is the privacy policy of Forshaw Capital Group Ltd T/A Amitrice UK and is the controller of the personal data that are collected via this website.

We respect your privacy and observe the rules imposed by the UK Data Protection Act.

Forshaw Capital Group Ltd T/A Amitrice UK can change this privacy policy unilaterally. We therefore advise you to regular check this for changes.

Processed data

Amitrice UK makes a distinction between actively and passively supplied data. Passively supplied data are data that you supply to administrators of websites without perhaps being aware of the same. When you visit, for instance, we register a number of technical data, e.g. the IP address of your computer, the operating system that you use, the internet browser that you surf with, the last internet page that you visited before you came to, and the pages that you visit within

In addition Amitrice UK collects and processes data that you actively supply to us. This is only the case if you create an account or if you send us an email. We collect and process the following categories of personal data:

  • name;
  • date of birth;
  • contact details;
  • other personal data that you can enter when you create an account (these data are, however, not all compulsory to create an account);
  • personal data, to the extent that they were included in the content that you post on the website.

Are you under 18?

If you are under 18 then you can only supply personal data to Amitrice UK if you have obtained consent for this from one of your parents or a legal representative who read this privacy policy.


Objectives of processing

The data that you passively supplied to us are as much as possible used by Amitrice UK in an anonymous manner. Amitrice UK does, for instance, not keep track of the precise internet browser that you use but it does keep track of the percentage of our visitors that uses a certain internet browser. We do this to improve the quality and accessibility of the website. In addition we use information about what pages you visited within Amitrice UK to improve the relevance of advertisements and presentations that are shown to you when you visit These data are by no means linked to the data that you actively supplied to us.

The personal data that you actively supplied to Amitrice UK are used for the following objectives:

  • to supply our services to you, e.g. shipping your order, keeping track of your order history;
  • to give you the opportunity to post content on the website;
  • to keep an administration of all visitors who create an account;
  • to maintain contact with you about or within the framework of the website and our services;
  • to, on request, send you a newsletter;
  • to avoid fraud and abuse;
  • to enable participation in potential promotions;
  • to, if you gave unambiguous consent for this, inform you of present and future products or services of group companies or third parties carefully selected by Amitrice UK (opt-in).


Amitrice UK shall not sell your data to group companies or other third parties, unless you gave your prior unambiguous consent for this to Amitrice UK

In some instances you can link to websites of third parties via this website. Amitrice UK is not responsible for the data processing or the privacy policy of these third parties. Nor is Amitrice UK responsible for the possible processing of your public personal data by other users of this website.


This website uses permanent cookies. Cookies are small text files that are automatically placed on your computer by the internet browser. With the help of a session cookie it can be traced, inter alia, what web pages you look at and what options you use. Amitrice UK uses these data to render the website more user-friendly.

With the help of a permanent cookie the website can recognise you in case of a subsequent visit. When logging in to your account you automatically rely on the option to store your session ID in a permanent cookie.

You can configure your internet browser such that you are warned when a cookie is placed. You can also block the placing of cookies entirely. However, in that case you cannot use all the components of the website.

You can find more information about the placed cookies and our cookie policy on our cookie policy page.

Google Analytics

Amitrice UK uses Google Analytics, a web analysis service that is offered by Google Inc. (‘Google’). Google Analytics uses cookies to help Amitrice UK analyse how users use the website. The information about your use of the website (including IP address) generated by the cookie is transferred to and stored by Google on servers in the United Kingdom.

Google uses this information to keep track of how the website is used, to prepare reports about the website activity for Amitrice UK, and to offer other services with regard to website activity and internet use. Google can supply this information to third parties if Google is subject to a corresponding statutory obligation or to the extent that the said third parties process information on behalf of Google. Google shall not combine your IP address with other data that are in possession of Google.

As indicated, you can configure your internet browser in such way that you are warned when a cookie is placed and you can block the placing of cookies entirely. However, it may in that case not be possible to use all the components of the website.

Indexation by search engines

The data that you include in your profile can basically not be indexed by external websites like search engines.


Security and retention period

The personal data that are collected via this website are secured via the present common techniques.

Amitrice UK basically retains the content that you posted on the website for as long as the account is in place. If you cancel your account then Amitrice UK will anonymise the personal data linked to your account in order that possible content that you posted on the website for other visitors can no longer be traced back to your person.

Amitrice UK retains the other personal data for as long as your account remains in place or for as long as the law prescribes this. Amitrice UK can retain the personal data for a longer period of time if circumstances may give cause to this.

Inspection, correction and deletion

You are entitled to inspect, correct or delete your personal data. Customers can mostly do this themselves, for instance via the ‘My Account’ page. In the instances where this is not possible this way you can send a specific request to Amitrice UK to inspect, correct or delete your personal data. In your request you must indicate as much as possible to what personal data the request is related. Following your request we inform you by post about the further course of the procedure.

Amitrice UK shall basically react to a request for inspection or correction within four weeks. In case of a request for deletion Amitrice UK shall delete the relevant personal data as soon as possible, unless and to the extent that the law compels retention of the relevant personal data or there are (other) compelling reasons that oppose deletion. After compliance with a request for deletion Amitrice UK sends you a confirmation message. If Amitrice UK did not (partly) delete the relevant personal data then Amitrice UK sends the visitor a message in which it explains why the request could not be met (entirely).

If Amitrice UK cannot or not completely determine to what personal data a request for inspection, correction or deletion is related then Amitrice UK may request the visitor to (further) specify his request. Amitrice UK suspends the implementation of the request until the visitor provided Amitrice UK with the (further) specification.


We may use your personal information to send you information about our products and services which you have requested from us by signing up to our newsletter. At any stage you can ask us to stop using your personal data for direct marketing purposes. You can opt out of receiving any marketing communications from us by using the unsubscribe-function.